From the perspective of market layout on The Africa Map, the positioning of mobile phones also shows a distinct regional gradient. The four major markets of Nigeria, Kenya, South Africa, and Egypt account for 65% of Africa’s smartphone market, making them the core regions for mobile phone brand layout—here, there are not only international high-end brands such as Samsung and Apple, but also cost-effective brands such as Huawei, Xiaomi, and Transsion series (Tecno, Infinix, itel). Mid-to-low-end models ($100-$300) dominate, and demand for mid-to-high-end models is growing year by year, in line with the rising trend of the local middle class. In remote villages on The Africa Map, the coverage of branded models is low, and second-hand, refurbished, and unbranded mobile phones have become mainstream. These models focus on ultra-low prices, retain core functions, and enhance durability to adapt to the dusty, humid, and poor road conditions locally. Some models also specifically strengthen anti-drop and waterproof designs, passing 1.5-meter drop certification to meet the needs of manual workers. They have become the “stepping stone” for residents in remote areas to access the digital world, which is also the core advantage of unbranded and second-hand mobile phones to gain a foothold in the African market (responding to previous needs).